Ahmedabad (Gujarat) [India], June 26: Crenny, an AI-powered digital commerce company, has raised ₹5 crore in funding at an undisclosed valuation from prominent High Net Worth Individuals (HNIs) based in Ahmedabad and across Gujarat.
The fresh investment will support the company’s vision of building digital commerce infrastructure that enables retail and regional businesses to adopt artificial intelligence, conversational commerce, and modern customer engagement technologies.
Founded by Rachit Dave and Raj Kothari, Crenny is developing technology designed to simplify how businesses sell, engage with customers, and grow across digital channels. Its platform brings together AI-powered ordering, conversational commerce, customer engagement, and commerce operations within a unified ecosystem.
Through this integrated approach, Crenny aims to help businesses create richer digital experiences while improving operational efficiency and strengthening customer relationships.
Building for the Shift Towards Conversational Commerce
As consumer behaviour evolves beyond traditional websites and mobile applications, conversational experiences are becoming an increasingly important part of the digital buying journey.
Businesses now require infrastructure that allows them to interact with customers more naturally across messaging platforms. Crenny is investing in AI-driven commerce experiences designed to help businesses leverage channels such as WhatsApp to automate customer engagement, support buying journeys, improve retention, and unlock new revenue opportunities through intelligent conversations.
The company believes that the future of digital commerce will increasingly be shaped by interactions in which customers can discover products, ask questions, receive assistance, place orders, and continue engaging with businesses through conversational interfaces.
Beyond Transactions: Building a Commerce Infrastructure Layer
Unlike conventional commerce software focused primarily on transactions, Crenny aims to develop a broader, long-term infrastructure layer for modern businesses.
The company’s vision spans multiple areas of the customer lifecycle, including:
- Customer acquisition
- Digital ordering
- Customer engagement
- Customer relationship management
- AI-enabled commerce
- Conversational buying experiences
- Commerce operations
By bringing these capabilities together, Crenny seeks to reduce the fragmentation businesses often face when using separate tools for ordering, marketing, customer engagement, and relationship management.
The company believes the next phase of commerce will be driven by intelligent, conversational experiences that allow businesses to build lasting customer relationships beyond a single purchase.
Crenny Delights Demonstrates the Infrastructure in Action
Built on Crenny’s technology infrastructure, Crenny Delights is the company’s flagship marketplace connecting consumers with authentic regional food brands from across India.
Rather than operating solely as a conventional marketplace, Crenny Delights serves as a real-world demonstration of how digital commerce infrastructure can help regional businesses expand beyond their traditional geographic markets while preserving their local identity.
The platform is designed to make authentic regional products more discoverable and accessible to customers across the country.
Crenny Delights has already begun receiving orders from more than 50 cities and towns across India, including smaller and remote locations where access to authentic regional brands has traditionally been limited.
According to the company, this early traction supports its belief that curated digital commerce can unlock long-tail demand by bringing niche regional brands onto a common platform and making them discoverable to consumers nationwide.
“Regional brands ki reach local nahi rehni chahiye. Technology unhe poore India tak le ja sakti hai,” is a belief shared by founders Raj Kothari and Rachit Dave.
The philosophy reflects Crenny’s broader ambition to use technology not only to digitise commerce but also to expand opportunities for regional businesses seeking access to larger markets.
Founders Bring Experience in Building and Scaling SaaS
Before founding Crenny, Rachit Dave and Raj Kothari built and sold the SaaS company MyClassCampus in a multi-million-dollar deal to a Bengaluru-based, venture-backed technology firm.
Their previous entrepreneurial journey gave the founders experience in building scalable software platforms for businesses and has influenced Crenny’s product-first approach to solving complex commerce challenges through technology.
This background is now being applied to the evolving retail and digital commerce landscape, where businesses increasingly need integrated infrastructure rather than isolated software tools.
AI at the Centre of the Commerce Experience
Commenting on the fundraise, Rachit Dave, Co-founder of Crenny, said:
“Commerce is rapidly becoming conversational. Businesses no longer need isolated tools for ordering, engagement, marketing, and customer relationships. Our vision is to build the digital infrastructure that brings these experiences together through AI, enabling businesses to grow more intelligently while delivering better experiences to their customers.”
The company’s strategy reflects a broader shift in digital commerce, where artificial intelligence is increasingly being used to personalise customer interactions, automate engagement, assist purchase decisions, and improve business efficiency.
By combining AI with conversational interfaces and commerce infrastructure, Crenny aims to help businesses engage customers throughout the buying journey rather than limiting digital interactions to individual transactions.
Fresh Capital to Strengthen AI and Merchant Growth
With the newly raised capital, Crenny plans to further strengthen its artificial intelligence capabilities, expand its conversational commerce products, invest in merchant growth, and continue developing technology for India’s evolving retail economy.
According to Raj Kothari, the funding will support the company’s efforts to deepen its technology capabilities and scale solutions designed for businesses adapting to changing consumer behaviour.
As messaging platforms, artificial intelligence, and digital commerce increasingly converge, Crenny is positioning itself to build the infrastructure that could help retail and regional businesses participate more effectively in the next phase of India’s digital economy.
Through its AI-powered commerce platform and the real-world application of its infrastructure through Crenny Delights, the company aims to demonstrate how intelligent technology can connect businesses with customers, expand the reach of regional brands, and create more seamless commerce experiences across India.
Learn more about Crenny at https://www.crenny.com and explore Crenny Delights at https://www.crennydelights.com.
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