Chennai, India – June 30, 2026: LeBrands.Space, India’s dedicated D2C Brand Search Engine, has achieved a significant milestone by indexing more than 300,000 online-first brands across 38 categories and 760 niche segments. Covering industries such as fashion, beauty, home décor, wellness, books, pet care, electronics, and lifestyle, the platform has become one of India’s largest searchable directories of digital-first brands. Brand verification through GST validation and e-commerce checks continues as new businesses join the platform.
The milestone highlights LeBrands.Space’s vision of organizing India’s rapidly expanding D2C ecosystem into a single discovery platform where shoppers can easily find brands and founders can improve their visibility beyond traditional marketplaces.
Unlike conventional e-commerce platforms that focus on individual product listings, LeBrands.Space indexes brands as complete businesses. This allows consumers to discover emerging startups, independent labels, regional businesses, and established online-first companies based on their identity rather than isolated products.
The platform operates as a discovery engine rather than a marketplace. It does not facilitate transactions or charge commissions on sales. Instead, shoppers are directed to each brand’s official website, allowing businesses to retain complete ownership of customer relationships, pricing, and profit margins.
For many online-first brands, visibility has become increasingly dependent on advertising budgets, marketplace algorithms, or promotional discounts. While these methods may generate temporary exposure, they often make it difficult for brands to build long-term recognition on their own.
Consumer search behavior is also evolving. A growing number of shoppers, particularly Gen Z, now rely on Google Search and AI-powered assistants to discover brands. However, search results frequently prioritize sponsored listings or a limited number of recommendations, reducing exposure for thousands of independent businesses. LeBrands.Space addresses this challenge by offering a dedicated search engine designed exclusively for discovering Indian D2C brands.
To make brand discovery more engaging, the platform also features a gamified Digital Mall, where users earn rewards while exploring categories, discovering new brands, and interacting with the platform.
“India’s online brands deserve a platform built specifically for them—not one where visibility depends on advertising budgets or marketplace rules,” said Grace Pon Anny Thangaraja, Director of LeBrandsSpace Digital Private Limited. “Having built a D2C brand myself, I experienced how difficult it can be for quality businesses to gain consistent visibility despite offering excellent products. LeBrands.Space was created to solve that challenge by helping brands become discoverable on their own merit while allowing shoppers to explore the diversity of India’s growing digital commerce ecosystem.”
Before launching LeBrands.Space, Grace Pon Anny Thangaraja founded and managed her own D2C business, gaining firsthand insight into the challenges faced by independent online brands competing within marketplace-driven ecosystems. Those experiences became the foundation for developing a dedicated search platform focused entirely on brand discovery rather than product sales.
The platform continues to expand each week as more founders register brands that previously had limited visibility outside their own websites. At the same time, shoppers gain access to thousands of businesses they may not have discovered through conventional search engines or online marketplaces.
Looking ahead, LeBrands.Space plans to expand its indexed database to more than one million brands by 2027, extending its brand discovery model beyond India and supporting independent online businesses across international markets.
About LeBrands.Space
LeBrands.Space is India’s dedicated D2C Brand Search Engine, helping online-first businesses improve discoverability while enabling consumers to explore brands beyond traditional marketplaces. The platform currently indexes over 300,000 brands across 38 categories and 760 niche segments, operating on a subscription-based model with continuous verification and onboarding. LeBrands.Space is owned and operated by LeBrandsSpace Digital Private Limited, headquartered in Chennai, India.
Media Contact
LeBrandsSpace Digital Private Limited
Email: discover@lebrands.space
Website: https://lebrands.space
Leave a Reply